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Using Social Media for Marketing

by mitch 10. February 2010 05:52

Christian Renaud, CEO of Palisade Systems, got good reviews from attendees after participating in a panel last week on using social media for business. Here's what some of the attendees had to say:

The Insight Advertising blog said Christian "spoke of the difference between a business blog, Twitter and Facebook. He told the people to understand that Social Media is not only an advertising vehicle it is a way to engage in conversation with consumers and a way to learn more about what in the world is going on 'out there.'" Insight Advertising said Christian "gets it" and was "clearly the most helpful on the panel."

Nathan Kring of Catchfire Media said: "While each panelist shared a unique perspective on the topic, I would like to acknowledge panelist Christian Renaud of Palisade Systems, specifically, who provided insightful comments about his method of attacking social media in his company. I think he helped out many of those in the audience who were looking for answers, a model for their business, or simply some good ideas."

Finally, from the blog of Hanser & Associates Public Relations, which co-hosted the event along with the Business Record, said, "Christian Renaud, president and CEO of Palisade Systems, described his company’s success 'outside of interruption marketing.' His spoke about the company’s strategy and culture as the foundation for creating 'inbound marketing' attraction to their products through 'ad hoc' content and networking. His ability to see this approach driving direct contact via Internet search and other content-driven connections was an important take-away."

Blogging, Twittering, Facebook, and other social media are becoming increasingly important tools for getting the word out for organizations in industries including healthcare, finance, and education. But organizations need to be sure that confidential information isn't leaving the network, customer privacy is protected, and the network isn't being used to access inappropriate content. That's where Palisade Systems' PacketSure™ comes in. View a video demo, or get a live demo, or get a free Secure Assessment.

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Comments

2/12/2010 3:24:47 AM #

Palisade is definitely attacking social media the right way - meaning they are approaching it with the seriousness and professionalism as they would with their sales, marketing, production and customer service efforts.  It is clear Christian and his team have a plan and are executing it well!

Nathan Kring
Partner
Catchfire Media

Nathan Kring United States

2/17/2010 2:35:00 PM #

I think Social media is really effective when you use it in  marketing because on social media you can post your ads about your business or your site and for sure you can get massive visitors.

TJ Corruthers United States

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The views and opinions expressed and/or implied here are those of the individual contributors and do not necessarily reflect the views of Palisade Systems, Inc.