Palisade Systems Launches Innovative Channel Program for DLP Products And Services
Company Surpasses Channel Partner Recruitment Goal with 130 New Resellers, Resulting in 700% Growth
Press contact:
Jeremy Pepper
Director, Public Relations and Social Media
888.824.0720
jeremy.pepper@palisadesystems.com
AMES, IA – (Jan. 27, 2009) – Palisade Systems, a leading provider of Data Loss Prevention products and services, announced today that it is launching a new channel program that will offer a streamlined technical support and sales training program for over 130 new resellers of its award-winning DLP product, PacketSure.
Centered on VAR Perspective
Palisade’s innovative channel program offers resellers an engagement strategy that allows them to instantly enter the small to medium enterprise space immediately with easier and less expensive deployments of Palisade Systems’ award-winning DLP appliance. Seven programs, created and used internally by the Palisade Systems sales and technical departments and extended for use by channel partners, provide the foundation for the program.
1. PSI Secure Assessment Program™ - support for Palisade’s flagship program, including pre-configuration of the PacketSure appliance, data collection and sorting, and an 18 - 40 page Secure Assessment report, all at no charge to end user or VAR
2. PSI Demo Pool Program™ - Allows VARs access to evaluation units of Palisade’s award-winning PacketSure DLP appliance at no charge
3. PSI Shadow Training Program™ - Helps shorten both the sales cycle and learning curve, by allowing VAR sales and technical teams to “learn while they earn” by working side-by-side with Palisade corporate trainers through the sales cycle
4. PSI Deal Registration Program™ - Ensures deal protection and maximizes margins for VARs
5. PSI Extended Terms Program™ - Helps maximize cash flow; vendors may procure multiple year licenses and only pay for one year at a time and receive funding for full term regardless of end-user payment schedule
6. PSI Government Agent Program™ (GAP) - Provides VARs with resources needed to work with government organizations to enable them to more easily win contracts from federal, state, and local government entities
7. PSI LS3P Program™ - A channel marketing program which allows authorized resellers to spend accrued Marketing Development Funds (MDF) on qualified leads already in the sales process
Additionally, in response to the down economy, Palisade has also recently introduced an all-new Support/Maintenance Only (SMO) pricing model, which allows end users to get both the hardware appliance and the software license for free and only pay for the support/maintenance of a perpetual license if they buy through an authorized Palisade channel partner.
Thanks to these program features, Palisade establishes itself as the only manufacturer of DLP solutions to offer such a wide array of programs to assist its channel partners in entering and dominating the DLP market.
“The DLP market was one that we had been following closely for two years, and we wanted to make sure that our chosen partner would be truly 100% channel oriented,” said Dirck Schou, president of Vesper Networks, a national information security solutions provider. “What we got in Palisade Systems is a company that has a complete, intuitive solution, a company that has truly built a partnership with us, and one whose entire business model depends on making us successful. This philosophy can be seen top-to-bottom in their organization - from the inside sales reps, to the partner management team, to the executive management team, we’ve never seen a team so focused on enabling us to sell their solutions.”
Exponential Growth
Palisade’s program was beta tested by 18 initial channel resellers during 2008, with an original goal of recruiting 60 authorized channel partners in 2009. The company announced today that it has surpassed that goal by over 200% of its 2009 quota, representing an overall program growth of 700%.
“The unforeseen number of new resellers Palisade has recruited is proof that we have set forth a new benchmark for DLP vendors and their VAR programs,” said Monty Holloway, Vice President, Sales and Channels.
“We designed the new channel program with our VARs’ sales representatives in mind,” said Steve Brining, Director of Channels for Palisade Systems. “Our program provides the tools they need for success in closing sales, and it allows them to do it much more quickly than the average vendor’s program.”
About Palisade Systems, Inc.
Founded in 1996, Palisade Systems, Inc., is a leading provider of enterprise content security and data protection solutions with over 500 customers across North America and Europe. Palisade security appliances help organizations proactively secure intellectual property and private client information from leaking outside the network, define and enforce access to internal network resources, and enforce compliance with federal privacy and industry security regulations. Palisade Systems customers include prominent clients in healthcare, financial services, insurance industries, along with universities and school districts. For more information, please visit http://www.palisadesystems.com or contact Palisade’s sales department at 1.888.824.0720.